{"id":2007,"date":"2025-01-16T20:40:43","date_gmt":"2025-01-16T11:40:43","guid":{"rendered":"https:\/\/line-step.jp\/media\/?p=2007"},"modified":"2025-01-16T20:40:43","modified_gmt":"2025-01-16T11:40:43","slug":"email-newsletter-title-to-increase-open-rate","status":"publish","type":"post","link":"https:\/\/line-step.jp\/media\/email-newsletter-title-to-increase-open-rate\/","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u30bf\u30a4\u30c8\u30eb\u3068\u306f\uff1f\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u4f5c\u308b\u30b3\u30c4\u3092\u7d39\u4ecb"},"content":{"rendered":"\n

\u30e1\u30eb\u30de\u30ac\u3092\u767a\u884c\u3057\u3066\u3044\u308b\u3051\u308c\u3069\u3001\u958b\u5c01\u7387\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b<\/span><\/strong>\u3001\u3068\u3044\u3046\u304a\u60a9\u307f\u3092\u6301\u3063\u3066\u3044\u308b\u65b9\u3001\u610f\u5916\u3068\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u6bce\u65e5\u305f\u304f\u3055\u3093\u306e\u30e1\u30eb\u30de\u30ac\u304c\u8aad\u8005\u306e\u30e1\u30fc\u30eb\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3044\u3066\u3044\u307e\u3059\u3002\u5358\u7d14\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u3064\u3051\u3066\u3082\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u3010\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u4f5c\u308b\u30b3\u30c4\u3011\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/strong>\u30b3\u30c4\u3055\u3048\u3064\u304b\u3093\u3067\u3057\u307e\u3048\u3070\u3001\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u30bf\u30a4\u30c8\u30eb\u4f5c\u6210\u306f\u3001\u5b9f\u306f\u3061\u3063\u3068\u3082\u96e3\u3057\u304f\u306a\u3044\u3093\u3067\u3059\u3002<\/p>\n\n\n\n

\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u306b\u304a\u60a9\u307f\u306e\u65b9\u3082\u3001\u3053\u308c\u304b\u3089\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u3092\u59cb\u3081\u308b\u65b9\u3082\u3001\u3053\u306e\u8a18\u4e8b\u3067\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u4f5c\u308a\u306e\u30b3\u30c4\u3092\u3064\u304b\u3093\u3067\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3063\u304b\u308a\u3068\u6210\u529f\u306b\u5c0e\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u30e1\u30eb\u30de\u30ac\u306e\u30bf\u30a4\u30c8\u30eb\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u305d\u3082\u305d\u3082\u306a\u305c\u30e1\u30eb\u30de\u30ac\u306e\u30bf\u30a4\u30c8\u30eb\u304c\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n

\u8aad\u8005\u306e\u30e1\u30fc\u30eb\u30dc\u30c3\u30af\u30b9\u306b\u5927\u91cf\u306e\u30e1\u30eb\u30de\u30ac\u304c\u5c4a\u304f\u73fe\u4ee3\u3067\u306f\u3001\u8aad\u8005\u306e\u76ee\u3092\u5f15\u304f\u30bf\u30a4\u30c8\u30eb\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u81a8\u5927\u306a\u91cf\u306e\u30e1\u30fc\u30eb\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3063\u3066\u306f\u3001\u958b\u5c01\u3055\u308c\u306a\u3044\u307e\u307e\u524a\u9664\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u672a\u958b\u5c01\u3067\u524a\u9664\u3055\u308c\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u306f\u30bf\u30a4\u30c8\u30eb\u3067\u8aad\u8005\u306e\u76ee\u3068\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u91cd\u8981<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u57fa\u672c\u539f\u5247<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u57fa\u672c\u539f\u5247\u3092\u62bc\u3055\u3048\u3066\u304a\u304b\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u7c21\u6f54\u306a\u8a00\u8449\u3067\u5185\u5bb9\u304c\u4f1d\u308f\u308b\u3053\u3068\u3084\u3001\u5177\u4f53\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u306a\u3069\u3001\u69d8\u3005\u306a\u57fa\u672c\u539f\u5247\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u8003\u3048\u308b\u306e\u306b\u5fc5\u8981\u306a\u539f\u5247\u3068\u3001\u5dee\u5225\u5316\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u8003\u3048\u308b\u969b\u306b\u91cd\u8981\u306a\u300c4U\u306e\u539f\u5247\u300d<\/h3>\n\n\n\n

\u5fc5\u305a\u958b\u5c01\u3057\u3066\u3082\u3089\u3048\u308b\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u300c4U\u306e\u539f\u5247\u300d<\/span><\/strong>\u304c\u3042\u308a\u307e\u3059\u3002\u7c21\u5358\u306a\u4f8b\u3092\u6319\u3052\u306a\u304c\u3089\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

4U\u306e\u539f\u5247<\/span><\/div>
\n

\u2003<\/span>Urgency\uff08\u7dca\u6025\u6027\uff09<\/p>\n\n\n\n

\u7dca\u6025\u6027\u3092\u6301\u305f\u305b\u308b<\/span><\/strong>\u3053\u3068\u3067\u3001\u8aad\u8005\u306b\u300c\u4eca\u3059\u3050\u8aad\u307e\u306a\u3051\u308c\u3070\uff01\u300d\u3068\u3044\u3046\u611f\u899a\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u3000\u3000\u4f8b\uff1a\u300c\u672c\u65e5\u9650\u5b9a\uff01\u7279\u5225\u30bb\u30fc\u30eb\u958b\u50ac\u4e2d\u300d\u300c\u4eca\u3060\u3051\uff01\u304a\u5f97\u306a\u30af\u30fc\u30dd\u30f3\u3092\u30d7\u30ec\u30bc\u30f3\u30c8\u300d<\/p>\n\n\n\n

\u2003<\/span>Usefulness\uff08\u6709\u76ca\u6027\uff09<\/p>\n\n\n\n

\u6709\u76ca\u6027\u3092\u76db\u308a\u8fbc\u3093\u3060\u30bf\u30a4\u30c8\u30eb<\/span><\/strong>\u306b\u3059\u308b\u3068\u3001\u8aad\u8005\u304c\u300c\u8aad\u3093\u3060\u3089\u304a\u5f97\uff01\u300d\u3068\u8003\u3048\u3001\u958b\u5c01\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u3000\u3000\u4f8b\uff1a\u300c\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u79d8\u8a23\u3068\u306f\uff1f\u4eca\u3059\u3050\u4f7f\u3048\u308b5\u3064\u306e\u30c6\u30af\u30cb\u30c3\u30af\u300d<\/p>\n\n\n\n

\u2003<\/span>Uniqueness\uff08\u72ec\u81ea\u6027\uff09 <\/p>\n\n\n\n

\u4ed6\u3068\u306f\u9055\u3046\u3068\u3044\u3046\u72ec\u81ea\u6027\u3092\u5f37\u8abf<\/span><\/strong>\u3067\u304d\u308c\u3070\u3001\u53d7\u4fe1\u3059\u308b\u5927\u91cf\u30e1\u30fc\u30eb\u7af6\u4e89\u306e\u4e2d\u3067\u76ee\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u3000\u3000\u4f8b\uff1a\u300c\u3053\u3053\u3060\u3051\u306e\u79d8\u5bc6\uff01\u6210\u529f\u8005\u3060\u3051\u304c\u63e1\u3063\u3066\u3044\u308b\u30b3\u30c4\u3068\u306f\uff1f\u300d<\/p>\n\n\n\n

\u2003<\/span>Ultra-specificity\uff08\u5177\u4f53\u6027\uff09<\/p>\n\n\n\n

\u66d6\u6627\u3055\u3092\u306a\u304f\u3057\u5177\u4f53\u7684\u306a\u6570\u5024\u306a\u3069\u3092\u5165\u308c\u3066\u5185\u5bb9\u3092\u4f1d\u3048\u308b<\/span><\/strong>\u3053\u3068\u3067\u3001\u8aad\u8005\u306b\u308f\u304b\u308a\u3084\u3059\u3055\u3084\u4fe1\u983c\u611f\u3092\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u3000\u3000\u4f8b\uff1a\u300c\u305f\u3063\u305f3\u65e5\u3067\u7d50\u679c\u3092\u51fa\u3059\u65b9\u6cd5\u300d\u300c\u521d\u5fc3\u8005\u5411\u3051\uff1a\u7c21\u5358\u306b\u3067\u304d\u308b\u30ec\u30b7\u30d410\u9078\u300d<\/p>\n<\/div><\/div>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u300c4U\u306e\u539f\u5247\u300d\u3092\u3046\u307e\u304f\u7d44\u307f\u5408\u308f\u305b\u305f\u30bf\u30a4\u30c8\u30eb\u306b\u3059\u308b\u3068\u3001\u8aad\u8005\u306e\u300c\u8aad\u307f\u305f\u304f\u306a\u308b\u30b9\u30a4\u30c3\u30c1\u300d\u3092ON<\/span><\/strong>\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

 \u539f\u5247\u3092\u8e0f\u307e\u3048\u3066\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b<\/h3>\n\n\n\n

\u300c4U\u306e\u539f\u5247\u300d\u3092\u8e0f\u307e\u3048\u305f\u3046\u3048\u3067\u3001\u3055\u3089\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3068\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u30e9\u30a4\u30d0\u30eb\u306b\u5dee\u3092\u3064\u3051\u308b\u306b\u306f\uff1f<\/span><\/div>
\n

\u2003<\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3042\u308f\u305b\u3066\u3001\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u60c5\u5831\u3084\u8208\u5473\u95a2\u5fc3\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30bf\u30a4\u30c8\u30eb<\/span><\/strong>\u3092\u4f5c\u308b<\/p>\n\n\n\n

\u3000\u3000\u3000\u4f8b\uff1a\u300c\u5fd9\u3057\u3044\u4e3b\u5a66\u5fc5\u898b\uff015\u5206\u3067\u3067\u304d\u308b\u6642\u77ed\u30ec\u30b7\u30d4\u300d<\/p>\n\n\n\n

\u2003<\/span>\u81ea\u793e\u306e\u5f37\u307f\u3084\u4ed6\u793e\u306b\u306f\u306a\u3044\u4fa1\u5024\u3092\u30bf\u30a4\u30c8\u30eb\u3067\u8868\u73fe<\/span><\/strong>\u3057\u3066\u4ed6\u793e\u3088\u308a\u512a\u4f4d\u3067\u3042\u308b\u3053\u3068\u3092\u5f37\u8abf<\/p>\n\n\n\n

\u3000\u3000\u3000\u4f8b\uff1a\u300c\u5275\u696d50\u5e74\u306e\u4fe1\u983c\uff01\u696d\u754c\u306e\u30d7\u30ed\u304c\u9078\u3076\u30a2\u30a4\u30c6\u30e0\u7279\u96c6\u300d<\/p>\n\n\n\n

\u2003<\/span>\u8907\u6570\u306e\u30bf\u30a4\u30c8\u30eb\u6848\u3092\u4f5c\u6210\u3057\u3001\u5b9f\u969b\u306e\u958b\u5c01\u7387\u3092\u6e2c\u5b9a<\/span><\/strong>\u3057\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u6c7a\u5b9a\u3059\u308b<\/p>\n\n\n\n

\u3000\u3000\u3000\u4f8b\uff1a\u30d1\u30bf\u30fc\u30f3A\u300c\u4eca\u3060\u3051\u9650\u5b9a\uff01\u9a5a\u304d\u306e\u30bb\u30fc\u30eb\u60c5\u5831\u300d<\/p>\n\n\n\n

\u3000\u3000\u3000\u3000\u3000\u30d1\u30bf\u30fc\u30f3B\u300c\u6b8b\u308a24\u6642\u9593\uff01\u304a\u5f97\u306a\u5272\u5f15\u60c5\u5831\u300d<\/p>\n<\/div><\/div>\n\n\n\n

\u4ed6\u793e\u3067\u306f\u306a\u304f\u3001\u3042\u306a\u305f\u306e\u30e1\u30fc\u30eb\u3092\u300c\u8aad\u3093\u3067\u307f\u305f\u3044\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u306b\u306a\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u30014U\u306e\u539f\u5247\uff0b\u3055\u3089\u306a\u308b\u4e00\u624b\u3092\u52a0\u3048\u308b\u5de5\u592b\u3092\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u30bf\u30a4\u30c8\u30eb\u4f5c\u6210\u306e\u30b3\u30c44\u9078<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u3053\u3053\u307e\u3067\u3001\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u539f\u5247\u3084\u5dee\u5225\u5316\u306e\u5de5\u592b\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u6b21\u306b\u5b9f\u969b\u306b\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u30bf\u30a4\u30c8\u30eb\u4f5c\u6210\u306e\u30b3\u30c4\u30924\u3064\u3001\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u6700\u521d\u306e15\u6587\u5b57\u306b\u8981\u70b9\u3068\u60f9\u304d\u3064\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u308c\u308b<\/h3>\n\n\n\n

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\u8aad\u8005\u306f\u81ea\u5206\u306b\u95a2\u4fc2\u306e\u3042\u308b\u60c5\u5831\u306b\u8208\u5473\u3092\u793a\u3057\u307e\u3059\u3002\u30bf\u30a4\u30c8\u30eb\u306b\u300c\u3042\u306a\u305f\u300d\u3084\u300c\u4eca\u3059\u3050\u300d\u3068\u3044\u3063\u305f\u8a00\u8449\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u8aad\u8005\u306b\u7279\u5225\u611f\u3092\u611f\u3058\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308b<\/span><\/strong>\u304b\u3089\u3067\u3059\u3002\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8aad\u8005\u304c\u8ab0\u306a\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u306b\u76f4\u7d50\u3059\u308b\u30bf\u30a4\u30c8\u30eb\u3092\u4f5c\u308a\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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