{"id":805,"date":"2024-09-12T22:25:08","date_gmt":"2024-09-12T13:25:08","guid":{"rendered":"https:\/\/line-step.jp\/media\/?p=805"},"modified":"2024-09-12T22:25:08","modified_gmt":"2024-09-12T13:25:08","slug":"marketing-what-to-do","status":"publish","type":"post","link":"https:\/\/line-step.jp\/media\/marketing-what-to-do\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f55\u304b\u3089\u59cb\u3081\u308b\uff1f\u521d\u5fc3\u8005\u306e\u305f\u3081\u306e\u57fa\u672c\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"\n

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\u500b\u4eba\u306f\u3082\u3061\u308d\u3093\u3001\u4f01\u696d\u3082\u76ee\u6a19\u8a2d\u5b9a\u306f\u6bce\u5e74\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u3093\u306a\u4f01\u696d\u306e\u76ee\u6a19\u9054\u6210\u306b\u306f\u5fc5\u8981\u306a\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u81ea\u4f53\u306f\u8ab0\u3082\u304c\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308b\u3067\u3057\u3087\u3046\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u304b\u3068\u8a00\u308f\u308c\u308b\u3068\u3001\u521d\u5fc3\u8005\u3060\u3068\u5206\u304b\u3089\u306a\u3044\u90e8\u5206\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f55\u304b\u3089\u59cb\u3081\u308b\uff1f\u521d\u5fc3\u8005\u306e\u305f\u3081\u306e\u57fa\u672c\u30b9\u30c6\u30c3\u30d7\u300d\u3092\u30c6\u30fc\u30de\u306b\u3054\u7d39\u4ecb<\/span><\/strong>\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u304b\u8ff7\u3063\u3066\u3044\u308b\u65b9\u306f\u3001\u4eca\u3055\u3089\u805e\u3051\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u304c\u5206\u304b\u308b\u5185\u5bb9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f55\u304b\u3089\u59cb\u3081\u308b\uff1f<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u65e9\u901f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3088\u3046\uff01\u3068\u306a\u3063\u3066\u3082\u3001\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u81ea\u5206\u306e\u79c1\u5229\u79c1\u6b32\u3001\u601d\u3046\u304c\u307e\u307e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3084\u3063\u305f\u3068\u3053\u308d\u3067\u5f53\u7136\u6210\u679c\u306f\u51fa\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u307e\u305a\u306f\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u3053\u306e\u9805\u76ee\u3067\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u512a\u5148\u9806\u4f4d\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3068\u3057\u3066\u3001\u307e\u305a\u306f\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b<\/span><\/strong>\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n

\u5148\u307b\u3069\u3082\u304a\u4f1d\u3048\u3057\u305f\u3088\u3046\u306b\u3001\u95c7\u96f2\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3082\u6210\u679c\u306f\u51fa\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u73fe\u72b6\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u3069\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u3044\u306e\u304b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd\u671f\u9593\u306a\u3069\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u3057\u3066\u660e\u78ba\u5316\u3059\u308b\u6642\u306f\u300c\u8ab0\u306b\u300d\u3001\u300c\u4f55\u3092\u300d\u3001\u300c\u3069\u306e\u3088\u3046\u306b\u300d\u3057\u3066\u3044\u304f\u306e\u304b\u9806\u756a\u306b\u8003\u3048\u307e\u3057\u3087\u3046<\/span><\/strong>\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u3044\u5185\u5bb9\u3082\u306f\u3063\u304d\u308a\u3059\u308b\u306e\u3067\u3001\u305d\u306e\u5f8c\u306e\u65bd\u7b56\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u81ea\u793e\u306e\u73fe\u72b6\u628a\u63e1\u306e\u5206\u6790\u3092\u3059\u308b<\/h3>\n\n\n\n

\u512a\u5148\u9806\u4f4d\u3068\u4e00\u7dd2\u306b\u5927\u4e8b\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5206\u6790\u3057\u3001\u628a\u63e1\u3059\u308b\u3053\u3068<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

\u73fe\u72b6\u304c\u628a\u63e1\u3067\u304d\u306a\u3044\u3068\u3001\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u5206\u6790\u3092\u3057\u3066\u3044\u304f\u306e\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

\u4e3b\u306b\u884c\u3046\u5206\u6790\u3068\u3057\u3066\u306f\u3001\u81ea\u793e\u5206\u6790\u3001\u7af6\u5408\u5206\u6790\u3001\u81ea\u793e\u3068\u7af6\u5408\u3068\u306e\u9055\u3044<\/span><\/strong>\u3001\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5206\u6790\u5185\u5bb9\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5f37\u5316\u3057\u305f\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5f53\u3066\u306f\u3081\u3066\u5b9f\u65bd\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790<\/span><\/div>
\n

SWOT\u5206\u6790\u3068\u3044\u3046\u9aa8\u7d44\u307f\uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3082\u547c\u3073\u307e\u3059\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u4e3b\u306b\u7d4c\u55b6\u6226\u7565\u30fb\u74b0\u5883\u3092\u8003\u3048\u308b\u5de5\u7a0b\u3067\u4f7f\u7528\u3055\u308c\u307e\u3059\u304c\u3001\u81ea\u793e\u306e\u73fe\u72b6\u628a\u63e1\u3092\u3059\u308b\u306e\u306b\u6d3b\u7528\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u8996\u70b9\u304b\u3089\u898b\u305f4\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u7e4b\u3052\u305f\u8a00\u8449\u3067\u3059\u30024\u3064\u306e\u8981\u7d20\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

\u3000\u5185\u90e8\u8981\u7d20\u3067\u3042\u308a\u3001\u826f\u3044\u5f71\u97ff\u304c\u3042\u308b\uff1aStrongths\uff08\u5f37\u307f\uff09<\/p>\n\n\n\n

\u3000\u5185\u90e8\u8981\u7d20\u3067\u3042\u308a\u3001\u60aa\u3044\u5f71\u97ff\u304c\u3042\u308b\uff1aWeaknesses\uff08\u5f31\u307f\uff09<\/p>\n\n\n\n

\u3000\u5916\u90e8\u8981\u7d20\u3067\u3042\u308a\u3001\u826f\u3044\u5f71\u97ff\u304c\u3042\u308b\uff1aOpportunities\uff08\u6a5f\u4f1a\uff09<\/p>\n\n\n\n

\u3000\u5916\u90e8\u8981\u7d20\u3067\u3042\u308a\u3001\u60aa\u3044\u5f71\u97ff\u304c\u3042\u308b\uff1aThreats\uff08\u8105\u5a01\uff09<\/p>\n<\/div><\/div>\n\n\n\n

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\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306e\u305f\u3081\u306e\u57fa\u672c\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u5148\u307b\u3069\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306b\u3042\u305f\u3063\u3066\u4f55\u304b\u3089\u59cb\u3081\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u3055\u3089\u306b\u57fa\u672c\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001\u6df1\u6398\u308a\u3057\u305f\u5f62\u3067\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u73fe\u72b6\u306e\u8ab2\u984c\u304b\u3089\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n

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4P\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4f7f\u3046\u3001\u81ea\u793e\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b4\u3064\u306e\u8981\u7d20<\/strong><\/span>\u3067\u3059\u3002P\u3067\u59cb\u307e\u308b4\u3064\u306e\u8981\u7d20\u3092\u8868\u3057\u3001\u300cProduct\uff08\u88fd\u54c1\uff09\u300d\u300cPrice\uff08\u4fa1\u683c\uff09\u300d\u300cPlace\uff08\u6d41\u901a\uff09\u300d\u300cPromotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u300d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e4P\u306b\u3001\u5bfe\u8c61\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff08Product\uff09\u3001\u8003\u3048\u3066\u3044\u308b\u4fa1\u683c\u5e2f\uff08Price\uff09\u3001\u3069\u306e\u30a8\u30ea\u30a2\u3092\u5bfe\u8c61\uff08Place\uff09\u3001\u3069\u3046\u5ba3\u4f1d\u3057\u3066\u3044\u304f\u304b\uff08Promotion\uff09\u3092\u5f53\u3066\u306f\u3081\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u660e\u78ba\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n

\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u65bd\u7b56\u3092\u6c7a\u3081\u305f\u3089\u3001\u4eca\u5ea6\u306f\u305d\u308c\u3092\u5143\u306b\u58f2\u308a\u305f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u307e\u3059<\/span><\/strong>\u3002\u5168\u3066\u306e\u4eba\u3092\u5bfe\u8c61\u306b\u3057\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u304c\u3001\u3042\u308b\u7a0b\u5ea6\u3069\u3093\u306a\u65b9\u306b\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u58f2\u308a\u305f\u3044\u304b\u7d5e\u308b\u306e\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u305d\u3053\u3067\u3054\u7d39\u4ecb\u3057\u305f\u3044\u306e\u304c\u30014C\u3067\u3059\u3002\u5148\u307b\u3069\u3054\u7d39\u4ecb\u3057\u305f4P\u304c\u81ea\u793e\u5074\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u305f\u9aa8\u7d44\u307f\uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff09\u306b\u5bfe\u3057\u30014C\u3068\u306f\u3001\u8cb7\u3046\u5074\u306e\u8996\u70b9\u306b\u8ee2\u63db\u3055\u305b\u305f\u9aa8\u7d44\u307f\uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff09<\/strong><\/span>\u3067\u3059\u3002<\/p>\n\n\n\n

4P\u3067\u3054\u7d39\u4ecb\u3057\u305f\u9806\u756a\u306b\u6cbf\u3063\u3066\u3001\u300cCustomer Value\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\uff09\u300d\u300cCost\uff08\u9867\u5ba2\u8ca0\u62c5\uff09\u300d\u300cConvenience\uff08\u5229\u4fbf\u6027\uff09\u300d\u300cCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e8b\u524d\u306b4P\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u30014C\u306e\u5185\u5bb9\u306f\u6c7a\u3081\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3057\u3063\u304b\u308a\u6c7a\u3081\u306a\u3051\u308c\u3070\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3046\u307e\u304f\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u30bb\u30c3\u30c8\u3067\u8003\u3048\u3001\u660e\u78ba\u5316\u3059\u308b\u306e\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u8003\u6587\u732e\uff1a\u3010\u4ee4\u548c5\u5e74\u5ea6\u3011\u3044\u3061\u3070\u3093\u3084\u3055\u3057\u3044IT\u30d1\u30b9\u30dd\u30fc\u30c8 \u7d76\u5bfe\u5408\u683c\u306e\u6559\u79d1\u66f8\uff0b\u51fa\u308b\u9806\u554f\u984c\u96c6\uff08SB\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u682a\u5f0f\u4f1a\u793e\uff09<\/a><\/p>\n\n\n\n

4P\u30684C\u306e\u95a2\u4fc2\u6027<\/span><\/div>
\n

4P\u30684C\u306e\u95a2\u4fc2\u6027\u3092\u56f3\u3067\u8868\u3059\u3068\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u300cProduct\uff08\u88fd\u54c1\uff09\u300d↔\ufe0e\u300cCustomer Value\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\uff09\u300d<\/p>\n\n\n\n

\u3000\u300cPrice\uff08\u4fa1\u683c\uff09\u300d↔\ufe0e\u300cCost\uff08\u9867\u5ba2\u8ca0\u62c5\uff09\u300d<\/p>\n\n\n\n

\u3000\u300cPlace\uff08\u6d41\u901a\uff09\u300d↔\ufe0e\u300cConvenience\uff08\u5229\u4fbf\u6027\uff09\u300d<\/p>\n\n\n\n

\u3000\u300cPromotion\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u300d↔\ufe0e\u300cCommunication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/p>\n<\/div><\/div>\n\n\n\n

\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8a2d\u8a08<\/h3>\n\n\n\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u305f\u3089\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u8a08<\/strong><\/span>\u306b\u5165\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3068\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3092\u77e5\u3063\u3066\u304b\u3089\u8cfc\u8cb7\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u8a00\u8449\u3068\u3057\u3066\u5f53\u3066\u306f\u3081\u305f\u3082\u306e<\/span><\/strong>\u3067\u3059\u3002\u98f2\u307f\u7269\u3092\u4f8b\u3067\u4f8b\u3048\u308b\u3068\u3001\u4e0b\u306e\u3088\u3046\u306a\u6d41\u308c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5589\u304c\u6e07\u3044\u305f\u2192\u98f2\u307f\u7269\u3092\u8cb7\u3044\u305f\u3044\u2192\u4f55\u3092\u8cb7\u304a\u3046\u304b\u2192\u3053\u308c\u3092\u8cb7\u304a\u3046\uff01\u2192\u8cfc\u5165\u3057\u3001\u98f2\u3093\u3067\u6e80\u8db3<\/p>\n\n\n\n

\u8ab0\u3082\u304c\u98f2\u307f\u7269\u306f\u8cb7\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u5f53\u305f\u308a\u524d\u306e\u3088\u3046\u306a\u6d41\u308c\u3067\u3059\u304c\u3001\u3053\u308c\u3082\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u4e3b\u306a\u6d41\u308c\u3068\u3057\u3066\u306f\u3001\u2460\u554f\u984c\u306e\u8a8d\u8b58\u3001\u2461\u60c5\u5831\u306e\u691c\u7d22\u3001\u2462\u60c5\u5831\u306e\u8a55\u4fa1\uff08\u4ee3\u66ff\u54c1\u8a55\u4fa1\uff09\u3001\u2463\u8cfc\u8cb7\u6c7a\u5b9a\u3001\u2464\u8cfc\u8cb7\u5f8c\u306e\u884c\u52d5\u3001\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u3053\u306b\u3001\u81ea\u793e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u3044\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5f53\u3066\u306f\u3081\u3066\u3044\u304f\u306e\u3067\u3059\u3002\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306f\u9867\u5ba2\u306e\u52d5\u304d\u3092\u5f53\u3066\u306f\u3081\u305f\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u554f\u984c\u8a8d\u8b58\u306e\u6bb5\u968e\u3067\u3044\u304b\u306b\u77e5\u3063\u3066\u3082\u3089\u3044\u3001\u8cfc\u8cb7\u306b\u7e4b\u3052\u3089\u308c\u308b\u304b\u3092\u81ea\u793e\u5074\u3067\u3082\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09<\/span><\/div>
\n

\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3067\u3082\u3001\u4e3b\u306a\u6d41\u308c\u3092\u9aa8\u7d44\u307f\uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff09\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u9806\u756a\u306b\u300c\u6ce8\u76ee\uff08Attention\uff09\u300d\u300c\u8208\u5473\uff08Interest\uff09\u300d\u300c\u6b32\u6c42\uff08Desire\uff09\u300d\u300c\u8a18\u61b6\uff08Memory\uff09\u300d\u300c\u884c\u52d5\uff08Acition\uff09\u300d\u3068\u306a\u308a\u3001\u5404\u9805\u76ee\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u300cAIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u3048\u308b\u969b\u3001\u9806\u756a\u304c\u5909\u308f\u3063\u305f\u308a\u5225\u306e\u8981\u7d20\u304c\u8ffd\u52a0\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u57fa\u672c\u7684\u306b\u306f\u3053\u306eAIDMA\u306b\u6cbf\u3063\u3066\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n

\u77ed\u671f\u76ee\u6a19\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u5927\u5207\u306a\u8a2d\u5b9a\u3001\u305d\u308c\u304c\u76ee\u6a19\u3067\u3059\u3002\u76ee\u6a19\u8a2d\u5b9a\u306b\u306f\u5927\u304d\u304f2\u3064\u3001\u9577\u671f\u76ee\u6a19\u3068\u77ed\u671f\u76ee\u6a19\u304c\u3042\u308a\u3001\u4e21\u65b9\u8a2d\u5b9a\u3092\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u9577\u671f\u76ee\u6a19\u306f\u3001\u6570\u5e74\u4ee5\u4e0a\u304b\u3051\u3066\u5927\u304d\u306a\u76ee\u6a19\u3092\u63b2\u3052\u305f\u3082\u306e<\/strong><\/span>\u3067\u3001\u4f01\u696d\u3067\u8a00\u3048\u3070\u6570\u5e74\u304b\u3051\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u55b6\u696d\u5e74\u9593\u58f2\u4e0a\u306b\u304a\u3051\u308b\u6700\u7d42\u76ee\u6a19\u306e\u30b4\u30fc\u30eb\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u5f53\u7136\u3001\u4f55\u3092\u3082\u3063\u3066\u30b4\u30fc\u30eb\u306a\u306e\u304b\u3092\u6e2c\u308b\u306e\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u3053\u3067KGI\uff08Key Goal Indicator\uff09\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002KGI\u306f\u65e5\u672c\u8a9e\u3067\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u306e\u3053\u3068\u3067\u3001\u58f2\u4e0a\u9ad8\u3001\u6210\u7d04\u6570\u306a\u3069\u4f01\u696d\u306e\u6700\u7d42\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u8868\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u53cd\u5bfe\u306b\u77ed\u671f\u76ee\u6a19\u306f\u30011\u9031\u9593\u30011\u30f6\u6708\u306a\u3069\u9577\u671f\u7684\u3067\u306f\u306a\u304f\u7279\u5b9a\u306e\u77ed\u3044\u671f\u9593\u3067\u8a2d\u5b9a\u3055\u308c\u308b\u76ee\u6a19<\/strong><\/span>\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u306e\u3067\u76ee\u6a19\u3092\u4f4e\u3081\u306b\u8a2d\u5b9a\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u5206\u76ee\u6a19\u9054\u6210\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5c0f\u3055\u3044\u306a\u304c\u3089\u3082\u77ed\u671f\u76ee\u6a19\u306e\u30b4\u30fc\u30eb\u8a2d\u5b9a\u3082\u5927\u4e8b\u3067\u3059\u3002\u305d\u3053\u3067KPI\uff08Key Performance Indicator\uff09\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002KPI\u306f\u65e5\u672c\u8a9e\u3067\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u306e\u3053\u3068\u3067\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u306b\u4f4d\u7f6e\u4ed8\u3051\u3067\u3059\u3002<\/p>\n\n\n\n

KGI\uff08\u9577\u671f\u76ee\u6a19\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u6bb5\u968e\u7684\u306bKPI\uff08\u77ed\u671f\u76ee\u6a19\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u77ed\u671f\u76ee\u6a19\u3092\u3057\u3063\u304b\u308a\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u9054\u6210\u304c\u3057\u3084\u3059\u304f\u306a\u308c\u3070\u3001\u5f53\u7136\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u5206\u9577\u671f\u76ee\u6a19\u9054\u6210\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002\u77ed\u671f\u76ee\u6a19\u3092\u3069\u3093\u3069\u3093\u91cd\u306d\u3066\u3044\u304d\u3001\u6700\u7d42\u7684\u306b\u306f\u9577\u671f\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

SMART<\/span><\/div>
\n

\u76ee\u6a19\u8a2d\u5b9a\u3067\u306f\u3001SMART\u3068\u3044\u3046\u9aa8\u7d44\u307f\uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff09\u306b\u5f53\u3066\u306f\u3081\u3066\u3044\u304f\u3068\u3001\u8a2d\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

SMART\u306f\u3001\u305d\u308c\u305e\u308c\u4e0b\u8a18\u306e\u9805\u76ee\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u8a00\u8449\u3067\u3059\u3002\u3053\u306e\u8a00\u8449\u306e\u5185\u5bb9\u306b\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5206\u304b\u308a\u3084\u3059\u304f\u8a2d\u5b9a\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u3000Specific\uff1a\u5177\u4f53\u7684\u3067\u3042\u308b\u3053\u3068<\/p>\n\n\n\n

\u3000Measurable\uff1a\u8a08\u91cf\u7684\u306b\u6570\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068<\/p>\n\n\n\n

\u3000Attainable\uff1a\u9054\u6210\u53ef\u80fd\u306a\u76ee\u6a19\u3067\u3042\u308b\u3053\u3068<\/p>\n\n\n\n

\u3000Relevant\uff1a\u8a2d\u5b9a\u76ee\u6a19\u3092\u4f1a\u793e\u5168\u4f53\u306e\u76ee\u6a19\u306b\u95a2\u9023\u3055\u305b\u308b\u3053\u3068<\/p>\n\n\n\n

\u3000Time-bound\uff1a\u76ee\u6a19\u306e\u671f\u9650<\/p>\n<\/div><\/div>\n\n\n\n

\u6539\u5584\u7b56\u3092\u63a2\u3057\u691c\u8a3c\u3092\u884c\u3046<\/h3>\n\n\n\n

\u76ee\u6a19\u8a2d\u5b9a\u304c\u3067\u304d\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u958b\u59cb\u3067\u3059\u3002<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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